BALANCING CREATIVITY AND CONTROLLING

BALANCING CREATIVITY AND CONTROLLING

Innovation Controlling assures an effective selection of ideas.

 

Individual controlling tools support the innovation process and identical criteria should be defined to control all phases of the innovation process. A portfolio based search field selection for example is a proven controlling tool for the strategic alignment of innovation management.

 

Shaping a seamless innovation process from an idea to an innovation project criteria have been defined to evaluate ideas concerning leading edge technologies, achievement of unique selling points and further benefits for the customer and the company.

 

Companies can also benefit from our KPI-based success measuring of Innovation Management as a whole (KPI = Key Performance Indicator).