Today’s customers are hard to please. They insist on customised products that are tailored precisely to their needs – but priced the same as off-the-shelf products. This results in an abundance of different variants that it is often hard for the company to keep track of.

The task at hand is therefore to determine the optimum degree of variance – precisely what the customer is demanding and is prepared to pay for. This variant concept is then translated into a product or platform concept that is able to provide the required variance cost-effectively.

We help you reduce and structure your variant diversity, as well as devising appropriate product architectures – proficiently spanning multiple business sectors.