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in
today’s “ID-News” we give you a little impression of our
highlights at this year’s Hannover Messe trade fair. Main
topic of this issue is a summary of our recent event
“Efficiency in the early stage of product development” on
March 11, 2010 in Munich’s Allianz-Arena. Furthermore we would
like to announce our new article “Systems Engineering in the
early stage of product development” that will be published in
CAD-CAM Report’s April issue by Hoppenstedt publishing
company.
We
hope you enjoy reading “ID-News” and are looking forward to
your suggestions or questions.
Your ID-Consult team
ID-Consult
at Hannover Messe trade fair 2010 - VDMA stand in hall 17,
stand D50
with the new METUS version 5.0 we
put you on track for even more efficiency increase in product
development:
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Full integration of METUS in Siemens PLM Teamcenter
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Optimization
of products and modular platforms based on KPIs (key
performance
indicators)
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Documentation
of configuration knowledge already during the conception
phase helps to save time and money when defining
configuration rules for product
configurators.
We are looking
forward to meeting you at our stand. For individual
appointments please contact us ahead of
time.
ID-Consult at Hannover Messe trade fair
2010
Impressions from our event "Efficiency in the
Early Stage of Product Development", that was held in the
Allianz-Arena on 11.3.2010
The subject
“Efficiency in the Early Stage of Product Development” is of
high relevance for many companies. This was shown by the great
interest of companies in the event at the Allianz-Arena.
Around 70 visitors from different areas and branches of the
industry, out of both medium and large companies, took part in
the event. The organizers of the event, ID-Consult, Siemens
PLM Software, and the ikt at the RWTH Aachen were pleased with
the positive feedback of the participants. We have summed up
the major points in the different lectures of the day for the
readers of ID-News.
The Early
Stage of Product Development— Design to Customer, Prof.
Dr.-Ing. Jörg Feldhusen, Director of the Institute for General
Construction Technique in Engineering, RWTH
Aachen
In his opening
speech, Prof. Dr. Feldhusen mentioned that already in the
early stage of development, a corner stone for competitive
advantage is placed by fixing low unit costs from the beginning. This means
already managing complexity in an early phase, so that later
in the detailed construction phase, the work will turn into a
routine task.
This was one of
the major points in the lecture. Using the vision of a
product-DNA as a supporter for an integrative
knowledge-management, Prof. Feldhusen emphasized the
interaction of the static and dynamic methods in the early
stage of product development.
Developing
an Innovative Large-format Letter Sorting Device, Frank
Ehnert, Manager Construction, Industry Sector Mobility
Division Infrastructure Logistics, Siemens
AG
Mr. Ehnert
introduced a project for developing an innovative large-format
letter sorting device. The example was impressive due
to the complexity of the product. The usage of the
variant driver concept was very important for the project´s
success. By using it, it was possible to reduce variance and
define standard modules. These could be developed early and
ordered from the suppliers. Mr. Ehnert also introduced the
concept of functional building blocks. These act as a
connector between the requirements and product structure, and
offer a big help in structuring. He then emphasized the
advantages in using METUS as a development tool. The main
contributions are transparency, the options for product
optimization, the usage of the modularization concept and a
base for product optimization.
Product
Architecture Design as a Lever for Raise in Efficiency, Dr.
Gerhard Tretow and Dr. Jan Göpfert, ID-Consult
GmbH
In the early
stage of product development, 80% of the future product costs
are defined. As a solution, the METUS method and software
have shown major savings in many customer projects. Dr.
Göpfert explained the seven steps for the conception and
optimization of highly variant products and modular product
platforms. He was followed by Dr. Tretow who introduced a
further usage of the method, which allows to show the effects
of optimization e.g. function optimization, modularization,
standardization, variance optimization and target costing
directly within METUS using Key performance
indicators.
PLM is key: From
idea to product, Jürgen Schnorr, Director Business
Development, Siemens PLM Software
GmbH
Siemens PLM
Software supports companies to achieve product success in an
increasingly complex environment. Jürgen Schnorr introduced
Product lifecycle management as an integrated,
information-driven approach to all aspects of a product’s life
-- from its design inception through its manufacture,
deployment and maintenance, culminating in its removal from
service and final disposal. Siemens PLM provides with NX for
Digital Product Development, Tecnomatix for Digital
Manufacturing, Teamcenter for Digital Lifecycle Management the
leading PLM Platform. During his presentation Jürgen Schnorr
demonstrated some impressing examples how the power of
visualization, process integration across departments or
digital mock ups are enabling technologies to help companies
achieve product success in today’s business
environment.
Success
Factor Product Concept! Experience from the development of a
New Drying Platform, Uwe-Jens Krausch, Project Manager Clothes
Care, Bosch und Siemens Hausgeräte GmbH
Mr.
Krausch, project manager in Clothes Care, Bosch und
Siemens Hausgeräte GmbH, introduced a project for developing a
new drier platform. The targets of the project were developing
a future platform with innovative features, reaching a high
degree of stakeholder acceptance, lowering the production
costs compared to past models, and realizing a short
development time. In order to meet these high aspirations, the
methodological building blocks of the METUS method and
software were of great help: The clear modularization
approach, the consistent differentiation between standard and
variant parts, target-costing, the clear and visualized
functional implementation, the mapping of functions to
components, and last but not least the usage of a
function-oriented team structure. The clear and transparent
visualization of the product concept was a good basis
for discussion with development, product management,
sourcing, logistics, fabrication and suppliers.
The
inter-disciplinary communication could also be greatly
intenisified. Mr.
Krausch especially emphasized the possibility
of comparing alternative concepts. It was herewith
possible for the project team to reach systematic and clear
solutions.
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